How The Bear Sparked a Surge of Interest in NN07 With Just One Jacket
When a television show captivates an audience, it often does more than entertain—it influences culture. One unexpected beneficiary of this phenomenon is Danish fashion label NN07, thanks to a standout piece worn by Carmen "Carmy" Berzatto in FX’s hit series The Bear.
The Jacket That Launched a Thousand Searches
In The Bear, Carmy, portrayed by Jeremy Allen White, dons a distinctive patchwork wool jacket that perfectly encapsulates his character's blend of intensity and vulnerability. Viewers quickly took note—not just of his culinary prowess and emotional depth, but of his wardrobe. That now-iconic jacket? The Gael Jacket by NN07.
Understated and meticulously tailored, it embodies quiet confidence—much like Carmy himself.
From Cult Favorite to Cultural Icon
Before its appearance on screen, NN07 was known primarily among menswear enthusiasts for its focus on timeless silhouettes, quality construction, and a "no nationality" ethos. Their designs fuse Scandinavian minimalism with international influence—versatile, refined, and purpose-driven.
But the Gael Jacket’s cameo on The Bear changed the game.
Fashion forums lit up. TikTok style breakdowns emerged. Online searches for “Carmy's jacket in The Bear” skyrocketed, and NN07 saw a surge in visibility—and sales.
Why It Resonated
Carmy isn’t your typical fashion icon. He’s a chef—gritty, focused, emotionally raw—but his clothing choices are intentional. The NN07 jacket doesn’t scream for attention, but it commands it. There’s no branding on the sleeve, no flash. Just clean lines, a perfect cut, and a vibe that speaks volumes.
It’s a piece that looks like it was chosen by someone who knows what they’re doing—both in the kitchen and in life.
The Power of a Moment
In a world driven by fast fashion and viral trends, The Bear did something rare: it turned a well-made, quietly cool jacket into a cultural moment. The success of NN07 following the show is proof that sometimes, all it takes is one scene, one character, and one perfectly chosen piece.
Want the Look?
Explore the full collection of NN07 at Ottanio Store and discover more pieces that blend contemporary design with timeless appeal. Whether you're channeling Carmy or just refining your own style, there’s something here for you.